What makes one marketing approach get a huge response and another fail miserably? More often than not, it’s the execution. It’s the way you do it. All advertising and marketing is based on fixed principles. Advertising operates according to fundame...
Here’s the article by a great mentor – Dan Kennedy – I hope it will prompt you to go back to basics and test all marketing initiatives that you do. Testing is the best way to make money with your marketing efforts as well as save money…...
Follow these 3 rules to save yourself from the hardship when launching a new product or service! I’ve seen it so many times – a person starts the business because they fall in love with the idea, or they want the product and can’t get it R...
Test, measure and monitor EVERYTHING One of the key principles we want you to get from this material is that you must test everything you do. Any marketing or sales efforts for your business have to be tested. Without testing, how will you know what is working...
