Tag: lifetime value

Lifetime Value Of Your Customer

Lifetime Value of Your Customers   How much is a customer or client worth to your business? If you think in terms of today, you might say that the customer is worth what he paid you today. In fact, the value or worth of that individual customer to you and...

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Seven steps to successful selling – 1. Prospecting

PROSPECTING There are five keys to successful prospecting. First, you must understand who your ideal customers are and what market niches they represent. By market niche we mean a slice or segment of the market or pool of potential customers that have an inter...

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