Lifetime Value of Your Customers How much is a customer or client worth to your business? If you think in terms of today, you might say that the customer is worth what he paid you today. In fact, the value or worth of that individual customer to you and...
Read More
Tagged As: lifetime value
PROSPECTING There are five keys to successful prospecting. First, you must understand who your ideal customers are and what market niches they represent. By market niche we mean a slice or segment of the market or pool of potential customers that have an inter...
Read More
Tagged As: call cycle, Centers of Influence, follow-up, Hot buttons, irresistible offer, JV, lifetime value, marketing strategies, Prospecting, referrals, sales system, source of prospects, target market
