Tag: Direct Response Advertising

Eleven tested methods to increase the selling power of your ads, letters and promotions

What makes one marketing approach get a huge response and another fail miserably? More often than not, it’s the execution. It’s the way you do it. All advertising and marketing is based on fixed principles. Advertising operates according to fundame...

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Targeting and Qualifying in your headline – for the best results…

I Spy With My little Eye” series presents… Direct Response adverting – how to sell off the sales letter. Now, here’s a good example of DR ad. Let’s analyse it from the AIDA point of view. How effective this ad? Can it be improved?...

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