Target Your Market: Top 10% What are the best ways to select and target your top market niches, buyers and prospects in order to help you reach your dividend objective and profit goal. The key to finding your top 100 customers or top 10% of customers will be i...
Nine-Step Problem Solving Model Describe the situation and issue in detail Focus on or frame the “right” problem that needs attention now Describe the outcomes of solving the problem from a broad perspective based on your company values Identify th...
Test, measure and monitor EVERYTHING One of the key principles we want you to get from this material is that you must test everything you do. Any marketing or sales efforts for your business have to be tested. Without testing, how will you know what is working...
Use Irresistible Offers So, what is the best way to design a Killer Offer? There are a few simple steps you can follow and this will become part of your business process. AIDA Use sampling Compelling headline Reasons to buy from you (WIIFM) Testimonials Your m...
Up-selling, Cross-selling, and Packaging One of the key foundational elements in what I present to you is the idea and principle that you have to apply the strategies in a systematic way and apply them consistently over time. And, you will continue to see this...
Joint Ventures How can you partner with another firm, or create a joint venture, that is beneficial to both companies and helps you generate more sales and profits? The principle behind joint ventures is to provide you and your business with quick, cost-effect...
1. Don’t put up random pictures on your wall and tag random people in the hope of increasing traffic to your page. 2. Do not post promotional stuff on strangers’ walls. 3. Do not spam your contacts with invitations especially when you ju...
Risk Reversal and Guarantees In one of the ads we looked at in direct response, there were service guarantees offered as part of the communication with customers. Why would you offer guarantees to your customers? All of us to some extent have some fear of taki...
Link building has been one of the best tools used by online marketers to increase traffic to their website. It allows more people to see your page through its linkages with other web pages. For businesses that are still building their market base, this is impo...
Database Power It is a proven and known fact that it is 5 times easier to sell something different or new to one of your current or existing customers than it is to find a brand new customer. So if you are in business and you have customers are you using your ...
