Best Sales Practices – Objection Handling

OBJECTION HANDLING The ability to handle objections is one of the more interesting parts of your sales system. Handled properly, the objection handling process can teach you a lot about your business and your customers. These objections can come up at any poin...

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How to get best customers for your business

Target Your Market: Top 10% What are the best ways to select and target your top market niches, buyers and prospects in order to help you reach your dividend objective and profit goal. The key to finding your top 100 customers or top 10% of customers will be i...

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Better Marketing And Sales to Recession Proof Your Business – Nine-Step Problem Solving Model

Nine-Step Problem Solving Model Describe the situation and issue in detail Focus on or frame the “right” problem that needs attention now Describe the outcomes of solving the problem from a broad perspective based on your company values Identify th...

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Better Marketing And Sales To Recession Proof Your Business – Test, measure and monitor EVERYTHING

Test, measure and monitor EVERYTHING One of the key principles we want you to get from this material is that you must test everything you do. Any marketing or sales efforts for your business have to be tested. Without testing, how will you know what is working...

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How to create and use Irresistible Offers

Use Irresistible Offers So, what is the best way to design a Killer Offer? There are a few simple steps you can follow and this will become part of your business process. AIDA Use sampling Compelling headline Reasons to buy from you (WIIFM) Testimonials Your m...

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Better Marketing And Sales To Recession Proof Your Business – Up-selling, Cross-selling, and Packaging

Up-selling, Cross-selling, and Packaging One of the key foundational elements in what I present to you is the idea and principle that you have to apply the strategies in a systematic way and apply them consistently over time. And, you will continue to see this...

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Better Marketing And Sales To Recession Proof Your Business – Joint Ventures

Joint Ventures How can you partner with another firm, or create a joint venture, that is beneficial to both companies and helps you generate more sales and profits? The principle behind joint ventures is to provide you and your business with quick, cost-effect...

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Avoid these 7 deadly mistakes of Facebook Marketing

1.     Don’t put up random pictures on your wall and tag random people in the hope of increasing traffic to your page. 2.    Do not post promotional stuff on strangers’ walls. 3.    Do not spam your contacts with invitations especially when you ju...

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Better Marketing And Sales To Recession Proof Your Business – Risk Reversal and Guarantees

Risk Reversal and Guarantees In one of the ads we looked at in direct response, there were service guarantees offered as part of the communication with customers. Why would you offer guarantees to your customers? All of us to some extent have some fear of taki...

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Link Building on Facebook

Link building has been one of the best tools used by online marketers to increase traffic to their website. It allows more people to see your page through its linkages with other web pages. For businesses that are still building their market base, this is impo...

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