Link building has been one of the best tools used by online marketers to increase traffic to their website. It allows more people to see your page through its linkages with other web pages. For businesses that are still building their market base, this is impo...
Database Power It is a proven and known fact that it is 5 times easier to sell something different or new to one of your current or existing customers than it is to find a brand new customer. So if you are in business and you have customers are you using your ...
Direct Response Advertising And Marketing only Let’s first defined direct response marketing as advertising or promotion methods and tools where a customer or prospect is asked to respond immediately. Contrast this approach with image-related advertising...
How to Develop your Unique Selling Proposition Having a unique selling proposition (USP) for your business is one of the most important things you can work on to have and build a successful business for yourself. The primary objective of developing your unique...
The communication with your existing customers can be your most profitable activity. How many companies are spending senseless amounts of money to chase the new customers and none to resell to your existing ones? I’m sure you know that it cost at least 5...
They key (literally) to success of this smart business on one of Hawaiian islands – was the KEY… This promotion was used quite successfully to draw scores of tourists from the cruise ship to a local jeweler store in Kona, Hawaii. The key to the ...
Let’s analyse it: 1. It has a captivating headline…”7 Great reasons to call us immediately to solve your roofing problem” – if you are on the market and looking for roofing contractor, would you agree that this ad will stand out f...
Scratch your discount – brilliant retail up-sell strategy I have a confession to make – I don’t like shopping. Thinking this is a male thing. However my lovely wife Elena likes to shop. So, once in the blue moon I give in and we immerse ourse...
Let’s say that you want to franchise your business. It’s a wonderful concept and could be a very profitable one. Naturally you will need to advertise to promote your business. The institutional advertising (in Magazines, TV, Radio, etc) will cost y...
Let’s say that you have an EFTPOS machine and sell your product over the counter (if you don’t – you can still adopt this remarkable technique – but instead of an extended receipt – you give them a “come back voucherR...
