Mega pop star Madonna – launches her first album since 2008 – ‘MDNA’ no traditional media blitz, instead – massive Social Media push!
Today is the official launch day for her hugely anticipated by fans new album. However mega-diva and her marketing advisers had decided to promote the album predominantly on Social Media and Website.
Here are the details – Madonna will be answering questions on Twitter for one day only starting today at 10AM EST – jump on Twitter and post questions to @MadonnaMDNADay using a hashtag: #askmadonna.
She also had decided to grace FAB.com with a huge PR push – by selling the album to the members of the site at half RRP or USD7. Imaging the membership boost for this membership site?
This is a great example of well targeted marketing campaign executed at fraction of the cost, while creating viral buzz and scarcity; also directing traffic a huge volumes of traffic to above website!
“I love Madonna!” but I love more her laser targeted marketing effort! It will be huge – will keep you posted with the numbers…