If you tired of spending money on ineffective advertising, then you shouldn’t do it:). Ask yourself how to reach your target customer, in your local area at the fraction of the cost?
The easiest way of doing this is to find another business that is not in direct competition with yours, and has the database of customers who is likely to buy from you.
Then approach that business owner with your add-value offer for their customers. Surely enough your offer must be strong and very attractive for prospective customers to take you up on it.
The secret to this offer is “sampling” – give away your an example of your product or service for no charge, so that your potential customer had a chance to sample your service/product. The price of this promotion will be your cost of your product or service. From experience, this figure will be much lesser then advertising in newspaper or any other media for that matter.
Here’s an example of how to leverage your marketing budget with co-op advertising.