How to nurture your prospective customers … on autopilot!
How to sell your prospect even before they contact you… automatically!
Imagine that your prospective customer gets to know you, your value proposition, how good you and your products/services are as well as raving comments that others write about you — even before they make a sales inquiry.
When they inquire – they are ready to buy! So, your function will be to take order, instead of going through a lengthy sales process.
Here’s what you need:
a) A good constructed website, sole purpose of which is to capture the leads;
b) A well structured Autoresponder (MailChimp, AWeber or GetResponse) that sends regular emails to your subscribers on the topics of their interest with 3:1 ratio (add-value: offer to buy);
c) This last one should lead back to your website – a secret page only available to the subscribers after certain number of the days in the follow-up cycle.
Of course the key to successful follow-up like above is a good and relevant content in your newsletters.
The best way to go about it is to record a series of ‘how-to’ videos, upload them to YouTube and embed to your well crafted landing pages.