Eleven tested methods to increase the selling power of your ads, letters and promotions

What makes one marketing approach get a huge response and another fail miserably? More often than not, it’s the execution. It’s the way you do it. All advertising and marketing is based on fixed principles. Advertising operates according to fundame...

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How the third party and often FREE websites can ruin your next marketing campaign

Don’t risk your marketing campaign results by using lots of third party webtools. You’ve worked really hard and put a lot of planning and efforts to design this marketing campaign. You’ve checked all the links in your email and everything app...

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3 Fundamentals Of Successful Marketing Campaign

How To Design Successful Marketing Approach Great marketing comes down to three essential steps. Identify your best customer or potential customers, develop an offer they will find nearly irresistible, and then hunt for them at a variety of waterholes or place...

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How To Design Referral Strategies For Your Business

Referral Strategies and Marketing   What exactly is a referral system? Do you need one for your business? More importantly, do you already have one? A good definition for referral marketing follows: Referral Marketing: ACQUIRING NEW CUSTOMERS WHO ARE SUGG...

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If Madonna Skips Traditional Marketing Channels For Her New Album “MDNA” – Should You Look At Doing Same For Your Business Or Personal Brand?

Mega pop star Madonna – launches her first album since 2008 – ‘MDNA’ no traditional media blitz, instead – massive Social Media push! Today is the official launch day for her hugely anticipated by fans new album. However mega-diva...

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Here’s Why Banner Advertising is Still a Great Way To Generate Targeted Traffic To Your Website

Who Clicks On Banner Ads Nowadays? People who are interested in the subject! Banner advertising may be the earliest form of online advertising, but it never really gets old. Banners are usually the boxes you see on top or at the right-hand corner of a webpage ...

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Major Offline Retailer Pushes For Its Online Sales With This PR Stunt

The Warehouse to sell iPad 3 two days before Apple’s launch! 100 units of 16GB, wi-fi iPads: 11am today on its website, for NZ$799. The Red Sheds are risking to attract wrath from the tech giant…. by sourcing 100 iPads, and selling it 2 days prior to t...

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Lifetime Value Of Your Customer

Lifetime Value of Your Customers   How much is a customer or client worth to your business? If you think in terms of today, you might say that the customer is worth what he paid you today. In fact, the value or worth of that individual customer to you and...

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