Product Placement – can determine its success in the market! Placement of product has a significant contribution to its success or demise in the market. Almost every company, manufacturer or distributor, would fight for the best products placement, wheth...
Lifetime Value of Your Customers How much is a customer or client worth to your business? If you think in terms of today, you might say that the customer is worth what he paid you today. In fact, the value or worth of that individual customer to you and...
Let’s say that you have an EFTPOS machine and sell your product over the counter (if you don’t – you can still adopt this remarkable technique – but instead of an extended receipt – you give them a “come back voucherR...
PROSPECTING There are five keys to successful prospecting. First, you must understand who your ideal customers are and what market niches they represent. By market niche we mean a slice or segment of the market or pool of potential customers that have an inter...
