Product Placement Marketing

Product Placement – can determine its success in the market! Placement of product has a significant contribution to its success or demise in the market. Almost every company, manufacturer or distributor, would fight for the best products placement, wheth...

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Lifetime Value Of Your Customer

Lifetime Value of Your Customers   How much is a customer or client worth to your business? If you think in terms of today, you might say that the customer is worth what he paid you today. In fact, the value or worth of that individual customer to you and...

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Want to program your customers to come back and buy again within two weeks…

Let’s say that you have an EFTPOS machine and sell  your product over the counter (if you don’t – you can  still adopt this remarkable technique – but instead of an extended receipt – you give them a “come back voucherR...

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Seven steps to successful selling – 1. Prospecting

PROSPECTING There are five keys to successful prospecting. First, you must understand who your ideal customers are and what market niches they represent. By market niche we mean a slice or segment of the market or pool of potential customers that have an inter...

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