Product Placement Marketing

Product Placement – can determine its success in the market! Placement of product has a significant contribution to its success or demise in the market. Almost every company, manufacturer or distributor, would fight for the best products placement, wheth...

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Market Segmentation – The Key To More Sales

Market segmentation is mandatory for any business that is serious about expanding. Irrespective of the type of products or services you are offering, unless you have a distinctly different approach to various segments of the market, the promotional and adverti...

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Eleven tested methods to increase the selling power of your ads, letters and promotions

What makes one marketing approach get a huge response and another fail miserably? More often than not, it’s the execution. It’s the way you do it. All advertising and marketing is based on fixed principles. Advertising operates according to fundame...

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3 Fundamentals Of Successful Marketing Campaign

How To Design Successful Marketing Approach Great marketing comes down to three essential steps. Identify your best customer or potential customers, develop an offer they will find nearly irresistible, and then hunt for them at a variety of waterholes or place...

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How to start your own Viral Marketing Campaign on Social Media platforms

Image is one of the most critical elements if your marketing platform is Social Media and you want your promo to go VIRAL! In the time of viral promotions – it’s essential to select the right picture that will appeal to your target audience. Has th...

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Marketing points of distinction – Sampling Online…

A trial period is a great variation of the ages old marketing strategy of Sampling. “Give your qualified prospect an opportunity to try your product/service for free – if they like it – they will buy it!” If you love that online tool an...

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Better Marketing And Sales To Recession Proof Your Business – Up-selling, Cross-selling, and Packaging

Up-selling, Cross-selling, and Packaging One of the key foundational elements in what I present to you is the idea and principle that you have to apply the strategies in a systematic way and apply them consistently over time. And, you will continue to see this...

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Recall vs. Actual Sales

The standard form of measuring the effectiveness of an ad by mainstream advertising agencies and media reps is by recall, or how many people actually remember the ad after it runs for a set period. This is really stupid. What counts, from your point of view, i...

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Better Marketing And Sales To Recession Proof Your Business – Approach

APPROACH To start your approach you will have a list of potential new customers from your prospecting. The objective of the approach sequence is to book a face-to-face appointment with a potential new customer from this list. The next part of the approach invo...

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