How To Design Successful Marketing Approach Great marketing comes down to three essential steps. Identify your best customer or potential customers, develop an offer they will find nearly irresistible, and then hunt for them at a variety of waterholes or place...
Image is one of the most critical elements if your marketing platform is Social Media and you want your promo to go VIRAL! In the time of viral promotions – it’s essential to select the right picture that will appeal to your target audience. Has th...
A trial period is a great variation of the ages old marketing strategy of Sampling. “Give your qualified prospect an opportunity to try your product/service for free – if they like it – they will buy it!” If you love that online tool an...
Up-selling, Cross-selling, and Packaging One of the key foundational elements in what I present to you is the idea and principle that you have to apply the strategies in a systematic way and apply them consistently over time. And, you will continue to see this...
The standard form of measuring the effectiveness of an ad by mainstream advertising agencies and media reps is by recall, or how many people actually remember the ad after it runs for a set period. This is really stupid. What counts, from your point of view, i...
APPROACH To start your approach you will have a list of potential new customers from your prospecting. The objective of the approach sequence is to book a face-to-face appointment with a potential new customer from this list. The next part of the approach invo...
