Better Marketing And Sales to Recession Proof Your Business – Nine-Step Problem Solving Model

Better Marketing And Sales to Recession Proof Your Business – Nine-Step Problem Solving Model
May 17, 2011 Dmitri Stern

Nine-Step Problem Solving Model

  1. Describe the situation and issue in detail
  2. Focus on or frame the “right” problem that needs attention now
  3. Describe the outcomes of solving the problem from a broad perspective based on your company values
  4. Identify the alternative ways to solve the problem
  5. Evaluate these alternatives – which ones work well, which ones don’t
  6. Identify and assess the risks of each alternative prioritize based on level of risk
  7. Choose the alternative that makes the most sense and Make A Decision
  8. Develop and implement the solution
  9. Evaluate the results to see if the problem is solved
    ( if not, repeat steps 1 – 8 )

An important part of the decision making process does require feedback. Once you’ve made a decision – based on your best available information today – you will implement the solution. That typically means making the changes needed or building the part of the business needed to solve that specific problem. If you don’t then check back in after a while to see if the decision you made actually fixed the problem, you won’t know if you made the right decision or not. Go back to the Ward’s example for a moment. Company executives made the decision to stick with their retail stores in downtown and urban center areas. That seemed like a good decision at the time, I’m sure. This decision, though, was based on the short-term expense criteria and what it would cost to build stores in the suburbs. If management had checked back in to see if their decision was correctly based on financials, they would have seen that more people were moving out of downtown into the suburbs. They would have seen the success of their competition like Sears, J.C. Penney, and Macy’s while their own store sales were lagging. While having a system or process in place for making a decision is very important, so is keeping track of the impact those decisions have.

In addition to these general business conditions, today most customers receive many, many marketing messages each day. Some estimates are as high as about 3,000 messages per day as of this year. We think that number is a high since most of us are awake only 16-20 hours per day – or somewhere between 1,000 and 1,200 minutes per day. If we were exposed to marketing 3 times per minute, the numbers could be this high. A better estimate is most likely somewhere between 200 and 300 marketing messages per day. Even so, that is a lot of information for your customers to process. And, with the internet more and more information is being put in front of customers all the time. So, this number will most likely increase not remain the same or decrease.

The important point is that when you and your business send out a marketing message – and we’ll show you a lot more about what this means and how to do this – you have to compete with all these other messages that your customers are getting. This points out the importance of making absolute certain that your marketing and sales tools are as great as they can be. You need the best to be able to combat the increasing clutter, costs and competition of today’s markets.

As a business person, business owner, or entrepreneur you have a choice to make. You can keep doing what you are doing today, do the best you can with the tools you have, and hope for success. You might wind up as the one company out of 25 that is still in business after 10 years. If so, that would be great. But you might fail along with the other 95%, or 24 out of 25 that are not longer in business after 10 years. If so, you will definitely not be alone. At this point you have another option in front of you. You can take the information we’ll provide, consistently put it to use, condition yourself and your mind to daily execution, and dramatically increase your success.

There are several things that successful entrepreneurs and successful business people are doing today to ensure their success. One – they do not keep flogging a dead horse. If the horse is dead, it does not help to beat it again. You have to find a way to move on if you want to attain your personal success goals. Two – entrepreneurs did not get attached to the product or service they are selling or the business they own. Have you run into people that have named their Range Rover or Volkswagen Van? These are the people that get attached. Successful entrepreneurs are not personally attached to their products or their companies. A strategic business consultant recently put it this way, “You are not important to the deal.” Results are important and the deal itself (or purchase or customer relationship) is important, but you personally are not. Three – today’s entrepreneur surrounds himself with like-minded people and stacks the odds in his favor. With today’s technology and internet, this is even more possible. You can connect with and have people on your side from almost anywhere. Importantly as you run your business, you must also hire and employ like-minded people. Four – entrepreneurs make decisions quickly and do not procrastinate. If you hesitate in today’s economy and market, you may stand to lose a lot of customers and sales. You need to know where you are going and be prepared to act at a moment’s notice. Fifth – today’s entrepreneurs model themselves after other successful people. You certainly are not the first person to be in business or run your own business. You can take advantage of what other successful people know and do. You do not have to reinvent the wheel. Sixth and finally – entrepreneurs always take personal responsibility. You are in charge of yourself and your business. If anyone can do it, you can!

The marketing and sales methods and tools we will show you to build a successful business are time tested and proven. What you will learn will increase the number of customers you and your business have, increase sales, and grow your business profits. And, this will all happen FAST. Remember, we said earlier that a 12-24 month time period is a reasonable basis for using this material to make your business success a reality? As it turns out, this time period is a very conservative estimate. Many, many businesses achieve the success they plan for in much shorter periods. So, how do you know that what you are about to see will work for you and your business?

The Better Business Institute has been working on marketing and sales systems and processes for over 15 years. At last count 2,365 businesses have used the system to grow their businesses and achieve their goals. These businesses come from Australia, New Zealand and overseas. We have spent over $30 million on research so that we (and soon you) know what works and what doesn’t. What you will see is based on tests and data collected from the most successful companies and their results. You can learn from this vast experience and investment to create your own success for you and your business.

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