Archive for May, 2011

Better Marketing And Sales to Recession Proof Your Business – Nine-Step Problem Solving Model

Nine-Step Problem Solving Model Describe the situation and issue in detail Focus on or frame the “right” problem that needs attention now Describe the outcomes of solving the problem from a broad perspective based on your company values Identify th...

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Better Marketing And Sales To Recession Proof Your Business – Test, measure and monitor EVERYTHING

Test, measure and monitor EVERYTHING One of the key principles we want you to get from this material is that you must test everything you do. Any marketing or sales efforts for your business have to be tested. Without testing, how will you know what is working...

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