Archive for August, 2010

The key (literally) to this business success….

They key (literally) to success of this smart business on one of Hawaiian islands – was the KEY… This promotion was used quite successfully to draw scores of tourists from the cruise ship to a local jeweler store in Kona, Hawaii. The key to the ...

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The killer ad that pulls enquiries like a magnet and how it can be made into “deadly” unstoppable marketing ‘weapon’!

Let’s analyse it: 1. It has a captivating headline…”7 Great reasons to call us immediately to solve your roofing problem” – if you are on the market and looking for roofing contractor, would you agree that this ad will stand out f...

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Scratch your discount – brilliant retail up-sell strategy…

Scratch your discount – brilliant retail up-sell strategy I have a confession to make – I don’t like shopping. Thinking this is a male thing. However my lovely wife Elena likes to shop. So, once in the blue moon I give in and we immerse ourse...

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Here’s how to clone your business and profit…

Let’s say that you want to franchise your business. It’s a wonderful concept and could be a very profitable one. Naturally you will need to advertise to promote your business. The institutional advertising (in Magazines, TV, Radio, etc) will cost y...

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