Archive for July, 2010

Want to program your customers to come back and buy again within two weeks…

Let’s say that you have an EFTPOS machine and sell  your product over the counter (if you don’t – you can  still adopt this remarkable technique – but instead of an extended receipt – you give them a “come back voucherR...

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Are you guilty of ‘undercooking’ your marketing promotions and wasting thousands of your hard earned dollars

In this short video I explain the importance of proper implementation of the name collection system… Step one: attract the customers with ‘sample’ based powerful marketing offer; Step two: collect their names; Step three: start marketing to t...

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How to really leverage your advertising efforts and marketing budget…

If you tired of spending money on ineffective advertising, then you shouldn’t do it:). Ask yourself how to reach your target customer, in your local area at the fraction of the cost? The easiest way of doing this is to find another business that is not i...

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The database marketing – how to get started…

if you are in business – you know that it’s 5 times cheaper to sell to your existing customers, comparing to selling to new  customers. But how do you get started with selling to your existing customers? It all starts in one place – it’...

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Targeting and Qualifying in your headline – for the best results…

I Spy With My little Eye” series presents… Direct Response adverting – how to sell off the sales letter. Now, here’s a good example of DR ad. Let’s analyse it from the AIDA point of view. How effective this ad? Can it be improved?...

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How to get your customers to buy more often?

if you are expecting the secret and magic combination code to unlock the mystery of – how to get your customers to buy more often – you will be disappointed. Here’s why: the best way to get your customers to re-purchase more often is to: call...

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Recall vs. Actual Sales

The standard form of measuring the effectiveness of an ad by mainstream advertising agencies and media reps is by recall, or how many people actually remember the ad after it runs for a set period. This is really stupid. What counts, from your point of view, i...

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Ads vs. Editorial

Research clearly shows that ads that look like editorial articles get 500% more readership than ads that obviously look like ads. People don’t buy magazines or newspapers to read the ads do they? Of course not! You, I and everybody else, buy the papers, ...

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How to leverage your advertising efforts and marketing budget

If you tired of spending money on ineffective advertising, then you shouldn’t do it:). Ask yourself how to reach your target customer, in your local area at the fraction of the cost? The easiest way of doing this is to find another business that is not i...

Read More

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