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SWOT stands for strengths, weaknesses, opportunities, and threats. A strength can be one of following: your specialist marketing expertise a new, innovative product or service location of your business quality processes and procedures any other aspect of your business that adds value to your product or service A weakness can be one of following: lack of marketing expertise undifferentiated products and service location of your business poor quality goods or services damaged reputation An opportunity can be one of following: a developing market such as the Internet. mergers, joint ventures or strategic alliances moving into new market segments that offer improved profits a new international market a market vacated by an ineffective competitor A threat can be one of following: a new competitor in your home market price wars with competitors a competitor has a new, innovative product or service competitors have superior access to channels of distribution taxation is introduced on your product or service A word of caution, SWOT analysis can be very subjective. Do not rely on it too much. Two people rarely come-up with the same final version of SWOT. TOWS analysis is extremely similar. It simply looks at the negative factors first in order to turn them into positive factors. So use it as guide and not a prescription. Please contact me for help with this analysis  © Outstanding Results Company Ltd. All Rights Reserved. |
