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EDITORIAL:

:: 7 Deadly marketing sins 95% of business owners do ... more

:: Why SWOT it? (strengths, weaknesses, opportunities, and threats analysis)... more

:: More articles about proven and simple yet powerful and extremely effective marketing strategies. These strategies don't cost a fortune; they produce predefined and measurable results! ...
Editorial

SWOT stands for strengths, weaknesses, opportunities, and threats.

A strength can be one of following:

your specialist marketing expertise
a new, innovative product or service
location of your business
quality processes and procedures
any other aspect of your business that adds value to your product or service

A weakness can be one of following:

lack of marketing expertise
undifferentiated products and service
location of your business
poor quality goods or services
damaged reputation

An opportunity can be one of following:

a developing market such as the Internet.
mergers, joint ventures or strategic alliances
moving into new market segments that offer improved profits
a new international market
a market vacated by an ineffective competitor

A threat can be one of following:

a new competitor in your home market
price wars with competitors
a competitor has a new, innovative product or service
competitors have superior access to channels of distribution
taxation is introduced on your product or service

A word of caution, SWOT analysis can be very subjective. Do not rely on it too much. Two people rarely come-up with the same final version of SWOT. TOWS analysis is extremely similar. It simply looks at the negative factors first in order to turn them into positive factors. So use it as guide and not a prescription.

Please contact me for help with this analysis















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